Okay, this is not really a WordPress tip, per se. It’s more of a marketing recommendation for the purpose of more effective branding in conjunction with a site that just happens to use WordPress as its engine. Serious websites that provide significant content are viewed as “communities” or “resources”, instead of “blogs”. The word “blog” nowadays is probably more appropriate for individuals who post thoughts and musings on various personal and professional topics.
If you have long-term plans for your website, and would like to expand it into a thriving online community that is respected and recognized in your industry, then you need to view it that way from the start, and communicate that atmosphere to your users — even if you are starting out small and really are just a single “blogger” posting thoughts and musings on relevant industry matters.
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